Cornetto helps fans get closer to Taylor Swift
Arcade helped Cornetto launch their regional sponsorship of the Taylor Swift RED Tour, as Unilever’s largest digital activation in South East Asia.
An online platform linking brand sponsorship with product sales

Fans could submit codes and win prizes in a lucky draw, or through accumulating points. The platform also had a social auditioning module built in where fans could record and upload their cover of a song, which could then be voted on by the public.