1st Jan 2013
Arcade turns 3!
We're celebrating three years of Arcade awesomeness this month, having opened our doors on 1st January in 2010. Time certainly does fly when you're having fun!
18 Jan 2013
A Production Nightmare
We're delighted to have Dana Offenbach on board to produce our feature film The Undertaking.
12 Feb 2013
Arcade makes a fun ride… more fun!
We invited Cornetto fans to share their journeys on Instagram with Cornetto’s Click & Lick.
16 Feb 2013
Arcade has launched Buddy the Badger, mascot for The National Cancer Centre. The badger chosen for its tenacity and never-give-up spirit is the perfect symbol for the fight against cancer.
23 Mar 2013
Arcade gets Closeup. Around the World
Unilever awards Arcade the global digital duties for Closeup, which is present in 45 markets worldwide.
17 May 2013
Arcade launches Moodmakr BETA with a social media campaign, fantastic prizes and an on-ground event in Singapore's most popular shopping destination.
3 Jun 2013
Arcade takes Moodmakr public
Moodmakr, the content platform conceived and developed by Arcade, was made available to the public, with prizes from Scoot.
5 Jun 2013
Arcade talks at Ad:Tech
We spoke about creative storytelling and developing commercial applications for agencies through creative experimentation.
14 Jun 2013
Building on Arcade's successful Android Nation concept stores in Indonesia. They intend to bring Android Nation to the Middle East, India, Thailand, Malaysia, Africa and South America.
27 Jul 2013
Arcade brought Closeup's innovation to life as a film titled What’s behind that killer smile?, showing the power of Blue Light Technology in an engaging, credible way.
5 Aug 2013
OCBC appoints Arcade for FRANK
Arcade's responsibilities will include digital, social and advertising.
12 Aug 2013
Arcade helps CLEAR launch their YouTube channel, as the brand recognises the need for a dedicated channel as the demand for video content increases.
17 Aug 2013
Our social campaign for FRANK gives you the opportunity to be heard in a novel way. Tag what you love with #FTIF, and you could win it.
27 Aug 2013
Arcade partners with Hiroshi Harada
The new SG-based consultancy is a joint venture between Arcade and Hiroshi Harada, formerly Dentsu's top ranking man in Asia.
1 Sep 2013
Malaysia Air’s YouTube channel designed and developed by Arcade, was recognised by Campaign as one of the most effective uses of YouTube in the region.
3 Sep 2013
The CLEAR Freshman arrives
Arcade announces the re-launch of the entire CLEAR Men range of shampoos with the CLEAR Freshman.
5 Sep 2013
Arcade launches close-up.com
The website is an online 'concept store' for toothpaste brand Closeup, hosting everything from campaigns to branded content.
27 Sep 2013
Arcade at the Spikes
Arcade helped host an epic party at this year's Spikes festival in Singapore, along with Campaign Brief Asia, Song Zu and The Sweet Shop.
4 Oct 2013
Arcade hits the streets
Arcade is expanding and we're currently renovating the ground floor of our shophouse in Chinatown, Singapore - giving us a street presence. Watch this space!
11 Oct 2013
From freshmen to fresh fish
Arcade's appointment for the opening of iconic Japanese sushi house, Sushi Dai in Singapore, has got everyone's mouths watering.
12 Oct 2013
The Freshman launches with a bang
The campaign launched online and on TV in Singapore with almost 1 million total views on YouTube.
17 Oct 2013
Nothing to Hide
To launch CLEAR's new positioning in Thailand, Arcade created an integrated campaign with branded content, a mobile app and a social media contest.
1 Nov 2013
Remember Movember
Barbers from We Need a Hero are setting up shop in our agency to get everyone's whiskers primed for a month of fashionable facial features.
5 Nov 2013
Diamond Attraction in Brazil
Arcade's first digital campaign for Closeup launched in Brazil this month, with a wide range of content being released.
17 Dec 2013
The rise of the independents
The Independent Agency Network (IAN) has launched in Singapore. Arcade is involved as one of the founding member agencies.
1 Jan 2014
Arcade turns 4 today!
Most children begin to develop greater independence, self-control, and creativity at this age. Happy birthday to us!
20 Jan 2014
Play the Cupid Games
Arcade launched the campaign for Closeup in Nigeria, India and Indonesia for Valentine's Day with film content and a social game for smart & feature phone.
1 Mar 2013
Unilever Future Leaders' League 2014
Arcade produced video & social media content for the programme, gathering 70 future leaders from 21 countries in 8 markets.
6 Mar 2014
Arcade hangs out with Madonna’s nanny
We produced a live cook-along for OzSuperNanny Angela Jacobsen. She also fielded questions from mums worldwide.
10 Mar 2013
Cornetto gets fans closer to Taylor Swift
Arcade developed a campaign for her Red Tour across Southeast Asia.
31 Mar 2014
Arcade mentioned in Straits Times
Nick Marrett: "It's exciting to think a Singaporean company can create a campaign for a product launch in America."
8 May 2014
Arcade joined the Twitter crew for an inspiring evening on the #TwitterYacht to hear Joel Lunenfeld talk about #livestorytelling.
27 May 2014
The Big ‘A’ has arrived
We're making the most of our street presence in Keong Saik road with our freshly installed front door decal - the big 'A' is finally up!
30 May 2014
Successful Singapore Portfolio Night
Bates Chi & Partners hosted the event. Arcade ECDs Gary & Matt went ‘on patrol’, meeting over 100 creatives from across SE Asia.
4 Jun 2014
Konichiwa from Sushidai!
A print campaign for Sushidai. The only way to find a more authentic sushi experience is to actually fly to Tsukiji.
9 Jun 2014
Arcade to work with Magnum
Our SG office will run an OOH activation for Magnum ice cream in Indonesia, Malaysia, Philippines & Thailand.
7 Jul 2014
It’s all good with Fruttare
We are delighted to be creating the digital and activation campaign to boost the brand’s presence across Australia and Southeast Asia.
28 Aug 2014
A friend for great things
Arcade helps OCBC relaunch FRANK through film and print visuals telling stories of young adults chasing their dreams.
31 Aug 2014
Adweek agency showcase mentions Arcade
in the feature on agencies making Today's Best Campaigns, from Moscow to Mumbai.
9 Apr 2015
Spreading smiles in Indonesia
The Wall's Taste Joy campaign inspired 25 million people to capture moments that made them smile and share it on social media.
25 Mar 2015
Arcade Singapore hosts #SheSays event
60 women participated in the discussion on Femininity in Asia at the Arcade Singapore office
28 Feb 2017
Love the luxury of giving with LOVEWIN
Arcade designed and launched LOVEWIN's online platform, a brand new concept that brings together the desire for luxury and the desire to give back.